psycho-graphics: understanding how a certain group thinks.A target audience is defined through information gathered from focus groups, demographics and by understanding how certain consumer groups think.Effective advertising illustrates the product ‘s value and gives consumers a reason to take action and/or buy.The media plan, developed simultaneously with the creative strategy, schedules how and when consumers see advertisements.
Through advertising, a marketer hopes to communicate a message to a targeted consumer group via means including print, electronic (radio and television), the Internet and mobile phones.
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